Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket

From Josh Spear's conversation with Seth Godin:

JS: It’s not easy to convince CEOs that in today’s world marketing messages aren’t so much statements as they are responses. In fact, most of them still like to think that the majority of consumers to are too stupid to be trusted with the guidance and development of a brand. How do you convince them otherwise?

SG: Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket. It’s possible, but rarely worth the effort, given the odds.

Instead, just do it. Go fast, get where you’re going. The odds of getting stopped are small, the price of the ticket is small and if you’re doing the right thing in the first place, it’s worth it.