Wag of the Finger: Synovate

Here is what happens when one of the web media sharks at ad:tech convinces a Market Researcher that a low budget rap video starring their CEO will do wonders for the research company's image among the Web 2.0 crowd.



I don't work for Synovate, but I was embarrassed for them.

And if you really believe that hiring that same creative agency in Boca Raton to produce a futuristic CG animation of web-enabled MR in the 25th century is the logical way to build on the momentum created by your rapping CEO ... well, it's counterproductive if it ends up looking like the Dire Straits Money for Nothing video from 1984.



So Synovate, on behalf of the whole industry, I wag my finger at you. At least we had plausible deniability before you did this. We could argue that we were so cool we didn't need gimmicky YouTube videos. Now everyone can see just how desperate and out of touch we are. For shame!!