Robbie Cooper's Immersion project is fascinating stuff, and there is a message for market researchers.
These kids will begin trickling into the 18-34 demographic in 2 years. They are growing up immersed in ultra-realistic virtual worlds. Their hobbies include car jacking, disemboweling alien warriors, and ripping through hordes of enemy combatants with machine guns. How are you going to engage them with surveys composed of radio-buttons and check boxes?
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