For those among us whose clue-deficiencies manifest themselves daily as barriers to new ideas, please read this. It's time to get a clue and start making a positive contribution.
A long time ago The Cluetrain Manifesto inspired me to change my way of looking at the business world. It was a turning point in my life. In the last few days I have been painfully reminded that almost 10 years down the road Cluetrain's message is even more relevant but still ignored.
Cluetrain contains some damning implications for market reserch, and ignoring them is not an option any longer. G.I. Joe was right, knowing is half the battle, and it's the first half, so we better realize there is a problem if we hope to solve it.
If you haven't already, I encourage you to buy a copy. If you really can't part with the few dollars it costs, you can read it online for free. Read it and tell others about it. If you only have time for one clue this year, this is the one to get.
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