The End is Near for Traditional Media

While there is much talk, and a Hollywood blockbuster in the works, about the 2012 doomsday predictions, Clay Shirky thinks the end is much nearer for traditional media.

As Shirky says in his book: "Management has a hard time destroying parts of its business unless the alternative, obvious to everyone, is that there is no choice."

Here’s hoping Clay is right (as he usually is) and that the social change brought about by the web, coupled with the global economic crisis, will force industry to change for the better in 2009.