It occurred to me recently that I can go to any of the popular income tax sites and file my taxes in less time than it takes to complete the average survey; and I'm talking about the real average… not the fake one we use to avoid scaring people. This is ludicrous!
Survey length is a huge problem, and our industry collectively lacks the creativity to find solutions and the balls to stand up to our clients and educate them about the need for change.
And why are surveys such a sacred cow in this industry? If technology succeeded in making income tax preparation shorter and less painful than a survey, then I refuse to believe that there is no shorter and less painful alternative to surveys.
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