Looks like Synovate might be swallowed up by GfK in the near future. Does that mean they're going to remake the rapping CEO video in German with everyone wearing orange?
I think all the mergers and acquisitions are partly to blame for the industry's problems. The whole thing has become depressingly inbred and half baked. The same people bounce around from company to company, bringing the same stale ideas and failed solutions with them. The more things change, the more they stay the same.
Ironically, I think that when it comes to Online MR, someone will win big by staying small. There are advantages to being small. It's much easier to find 30 amazing people who are passionate about their work than it is to find 3,000 of them. It's easier to keep bureaucracy in check when everyone in the company knows everyone else on a first name basis. Staying small means you can move fast. It means there is no sense or entitlement, and no fear of making mistakes. All of these things are must-haves is you want to succeed online. So you either have to be the first big company to develop small company virtues, or the small company that comes out of nowhere and changes everything. Which of those two would you say is more likely to happen?
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