Tuesday, February 24, 2009

Definition: Clickherding

Clickherding is what I have started to call the practice of driving vast numbers of sheeple to a web page, usually with deceptive advertising, in the hopes that you will somehow profit if some of them click on something.

You are probably clickherding if:
  • the traffic coming to your page contains more sheeple than people
  • your traffic sources include Lead Gen websites or affiliate networks
  • the thing you are offering on your website is not good enough to attract organic traffic
Clickherding is typically exploitative, unsustainable, and inherently evil.

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