Get real!

The Net is all about being real; about acting and speaking like a real human being. That is why people like it. After decades of sitting in front of the television having fake people shout catch phrases and slogans at us, the Net just feels right. It's filling a void we didn't even realize existed, but now we can't imagine life any other way.

The voice of corporations is carefully crafted, revised and vetted by teams of marketers and lawyers, and the end result is a lifeless pseudo-legalese drone that is repulsive to human beings. Sad to say, but WALL-E has a lot more soul than the average corporation.

You can't make real connections with your customers as long as you sound like the Borg? So get real! Companies are made of human beings who have been assimilated and silenced by the hive mind. Let your humans out; your customers will love you for it.