Worst presentation ever

I recently sat through a truly horrible presentation. The market researcher was presenting the results of a survey about a technology she knows nothing about to a room full of technology experts. It was genuinely painful to watch.

The promise of good research is that it will tell a great story. When we don't understand enough about the industry we are presenting to, or the issues that are important to them, we resort to describing the numbers, and that's simply not good enough.

Everyone in that room walked away feeling like their time had been wasted, and they were right. This was the result of blatant greed on the part of the research agency. If you're not the right person for the job it's better to refer your client to someone else than to butcher the project and taint the reputation of the industry.