If you haven't seen it, you need to see it. It's fascinating, scary, and will explain a lot of things you always loosely associated in your mind but could never quite put your finger on exactly how they fit together.
Each episode is an hour long, so you'll need to set aside some time and temporarily control your ADD.
This is making me rethink how I'm approaching a lot of things. Appealing to logic and reason hasn't been working as well as I had hoped ... maybe it's time to borrow from the toolboxes of Freud and Bernays.

4 comments:
The more I watch, the more interesting and creepier this thing gets.
-mrh
Freud is fun, but always remember it was born from a strange sample. Jung always seems more mature to me. For sheer insanity try Wilhelm Reich, there is nothing like Orgone Therapy. I prefer something with more science and less hysteria, William James or Skinner. Seems to me a bit more science and less hysteria is what MR needs at the moment..
@Oswald
If the BBC is to be believed the 'science of MR' is just another tactic for turning people into docile gluttons by linking mass-produced goods to their subconscious desires ... maybe hysteria is a backlash against the malignant nature of our science.
People (I don't call them consumers) have changed and our science is antiquated. We need something new.
-mrh
Thanks for the h/t!
While researching neuromarketing/neuroscience thinkers yesterday I was excited to discover that George Loewenstein is yet another member of the Freud clan! (This may have been covered in ep4 of Century, which I haven't watched yet...)
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