Wednesday, March 11, 2009

Everything is amazing, nobody is happy

It's funny because it's true.


People expect a lot from technology, and if we think the current generation takes it for granted ... the next generation will expect perfection. Unless, of course, Louis CK is right and the global recession gets so bad we have to trade our iPhones and Big Macs in for donkeys and stale bread.

The only people willing to put up with our crappy technology are the people responsible for that technology being so crappy; us.

There are so many reasons for the trouble we have getting people to do surveys, so why compound those problems with technology that drives people away?

If your technology sucks, fix it! That is the only part of building a worthwhile user experience that's relatively straightforward.

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