Hello my name is 1100 112th Avenue NE Suite 100 Bellevue, WA 98004

You would never introduce yourself to someone in the real world by reciting your mailing address, so why are you doing it to your online panelists?

If anyone from GMI is listening, please add a display name to your GlobalTestMarket survey invites. Here is what your panelists see when they receive one of your emails:

It's cold, robotic, impersonal, generic, and it gives me the urge to delete it without opening.

80% of people decide whether or not to open an email based on who the sender is. Introduce yourself to your panelists with a name, not some generic email alias. Something they will remember and recognize, and use that name consistently in all of your email communications. It's a small thing and so easy to do, but it makes a difference.