This one was a doosie. About a dozen insurance brands, each wanting to know how well they are described by a list of 20 attributes ... most of which don't make any sense. How the hell can "Variety" describe an auto insurance company? Is there really such a thing as "Upper-Class" auto insurance? An insurance company can be "Masculine"??? "Trendy"??? "Spirited"??? Who writes this shit?
On a scale from 1 to 7 where 1 is "No chance in hell" and 7 is "Extremely likely," please note how likely you are to answer any more of our surveys. Me: 1 ... but they didn't ask that. It's a shame; that question would have been relevant.
3 comments:
I just got a note from my insurance company asking me to come in and review my policies. I'm going to tell them I'd like them to be more Upper Class but they need to tone down their masculinity.
MikeMacLeod.net
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