Sunday, March 8, 2009
Who are you?
Paul Worthington says that brands are incompatible with social media because they don't understand themselves well enough to engage in real conversations. Makes sense to me.
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3 comments:
OK, let's get this straight - my sneakers have to "understand themselves".
Yeah right.
@Oswald
Nope. But then again your sneakers probably don't have a Twitter account.
BJ Cunningham (bad name, excellent speaker) has a good message about branding: "Be who you really are".
Not sure many organisations are capable of that. If they were, it would be easy enough to let people tweet in a direct way.
Innocent drinks are a good example of a brand that tweets naturally.
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