Countdown to CluetrainPlus10

If you're planning on reading the CluetrainPlus10 posts tomorrow, you should read Doc Searls' post from last Friday first. It's a good intro to/review of what Cluetrain is all about, and what it isn't.

So, to set the record straight, “Markets are conversations” is a statement about markets. It’s about getting real. Not about getting talkative.

Of course, countless marketers have jumped on what they think is the clue train, and with lots of BS about “conversational” marketing. In the old days, we called this “sales”.

For what it’s worth (a lot, I hope), a 10th anniversary edition of Cluetrain is due out this summer. It’s the original with some more chapters added, including a couple by other folks who found Cluetrain useful. I hope it helps correct other misunderstandings as well.