Walking the walk matters

In the mrweb article announcing the launch of MatterMeter, one of the principals is quoted as saying:

"MatterMeter is uniquely poised to listen to consumers."

This reminded me of thesis #24 from the Cluetrain Manifesto:

"Bombastic boasts - "We are positioned to become the preeminent provider of XYZ" - do not constitute a position."

Given how clued-in the MatterMeter concept is, and for a MR site it really is, this may be a rare case of a company that walks-the-walk better than they talk-the-talk ... which is a rare and commendable thing indeed.

BTW, the jury is still out on how much I matter. :)