Why are so many things broken?

Seth Godin explains why so many things are broken, and how to fix them. The first 4-5 categories he describes are spot on, the last couple are a little weak. Still, it's worth watching if you need a good laugh and overall it rings true. We all see these things happening in our companies and are probably guilty of doing them on occasion.

If you have ever awarded, or considered giving away prepaid credit cards as survey incentives pay close attention to what Seth says about them in the first two minutes. ***Spoiler alert*** They're broken!


Seth Godin at Gel 2006 from Gel Conference on Vimeo.