The question asks: "Please review the following list of companies. Then click on any that you or other members of your immediate family or household work for."
Are you f***ing kidding me?
Tuesday, May 26, 2009
In case anyone at Ipsos i-Say is wondering where your respondents are dropping off...
I'm willing to bet that starting your surveys with questions like this one isn't helping your response rate.
The question asks: "Please review the following list of companies. Then click on any that you or other members of your immediate family or household work for."
The question asks: "Please review the following list of companies. Then click on any that you or other members of your immediate family or household work for."
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3 comments:
OK, you're right about this one, this is a truly retarded way to ask a question.
Come to think of it: how long does it take for the average survey taker to realize what to answer to screening questions such as this one, in order to pass on? I bet that by their third survey or so they already know the drill.
Yes, at least with telephone surveys some of us actually listened in to the interviews and the resulting cringe at tedious, boring, overlong, incomprehensible, repetitive, absurd, irrelevant questions drove us to improve our craft. What contact do these online quanties have now with the resps apart from falling response?
Conversely, I'd argue the online quallies have more contact and that's a great thing. I now regularly have a dialogue before and after the data collection that I didn't use to have.
I think reading out loud your own questionnaire should be mandatory. Slowly, and paying attention to each and every phrase. Giving proper thought to each question. You know, just like we ask from our "resps".
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