Just because something is technically possible doesn't automatically make it a good idea.
A survey URL that contains the IP address of your web server instead of your domain name works just fine. Click on such a link and it will take you to the right place. Type it in the URL bar of your browser and magically you will be transported to the correct destination.
The problem is that most people will not click on such a link because it looks like Phishing. Using an IP-based survey link increases the chances of your email invitations being blocked; web browsers with anti-phishing filters might warn the user against visiting such a site and worst of all, user trust--the most precious of all web commodities--is further eroded.
Domains are dirt cheap, and if you have enough technical expertise on staff to deploy an online survey platform you won't have any trouble configuring domain-based survey URLs. It's not expensive and it's not hard, but failing to do it is causing you more harm than you realize.
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