In the first 12 minutes Shirky covers the basics and some real world examples of the changes that are taking place. The last 5 minutes are absolutely essential for any marketer or market researcher who wants to exist in this new media landscape. "Convene but don't control" is the perfect mantra for [EDIT] building [/EDIT] online communities.
Tuesday, June 16, 2009
Getting your message out in the new media landscape
Clay Shirky claims we are living through the most significant media revolution in human history.
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