Set a general course using instinct and whatever scraps of information you can scrape together, then keep your eyes open and take advantage of the opportunities as they come along. That's it. That's all there is... ever was... will be.
You're wasting all of your time reviewing what you did last quarter, forecasting what's around the corner, budgeting for next year. Why? You can't change the past. The forecast is a shot in the dark. The budget will be adjusted countless times to fit whatever situation you find yourself in. All the planning is leaving you with no time for doing.
There is no plan. You live in a time of tremendous change and uncertainty. Accept it. Throw out the old rules and taboos.
Do someting. Do anything. Do things that your competitors would never do. If it doesn't work, do something different. Do it long enough and you will succeed.
Sunday, October 18, 2009
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2 comments:
You must belong to the lauch, learn, leverage, rinse, and repeat school of strategy. It has it's place, but there are far too many who learn nothing from the past - keep making the same mistake ... in a lot of industries the world is not that dynamic - you can learn something from prior outcomes. It's not the plan, per se, but the act of planning that provides the value - understanding the triggers, shocks, etc.
@Data
I belong to the school of common sense. Common sense tells me that the ground has shifted beneath our feet and the old rules no longer apply. We find ourselves in uncharted waters, so instead of staring at maps of the land we left behind, our time is better spent exploring our new environment.
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