Comments on Market Research Deathwatch: In case anyone at Ipsos i-Say is wondering where y...

I think reading out loud your own questionnaire sh...

2009-06-09T13:10:31.312-04:00

I think reading out loud your own questionnaire should be mandatory. Slowly, and paying attention to each and every phrase. Giving proper thought to each question. You know, just like we ask from our "resps".

Yes, at least with telephone surveys some of us ac...

2009-06-02T09:35:19.344-04:00

Yes, at least with telephone surveys some of us actually listened in to the interviews and the resulting cringe at tedious, boring, overlong, incomprehensible, repetitive, absurd, irrelevant questions drove us to improve our craft. What contact do these online quanties have now with the resps apart from falling response?

Conversely, I'd argue the online quallies have more contact and that's a great thing. I now regularly have a dialogue before and after the data collection that I didn't use to have.

OK, you're right about this one, this is a truly r...

2009-05-27T09:49:09.547-04:00

OK, you're right about this one, this is a truly retarded way to ask a question.

Come to think of it: how long does it take for the average survey taker to realize what to answer to screening questions such as this one, in order to pass on? I bet that by their third survey or so they already know the drill.