A one-man magazine of strong opinions on research, business, technology, history and the habits of the herd. With the sources attached.https://www.mrheretic.comen-UShttps://www.mrheretic.com/cocaine-purity-crack-narco-submarineshttps://www.mrheretic.com/cocaine-purity-crack-narco-submarinesCocaine in Europe is 44% purer than a decade ago and costs no more. Where that figure comes from, what it means for crack, and why seizures change so little.Mon, 09 Nov 2026 00:00:00 GMTSociety & policyhttps://www.mrheretic.com/pervitin-wehrmacht-methamphetaminehttps://www.mrheretic.com/pervitin-wehrmacht-methamphetaminePervitin was pharmacy methamphetamine, and the Wehrmacht took it to Poland and France. What is true, what is myth, and why is meth coming back to Europe?Thu, 05 Nov 2026 00:00:00 GMTHistoryhttps://www.mrheretic.com/brotherhood-of-eternal-lovehttps://www.mrheretic.com/brotherhood-of-eternal-loveThe Laguna Beach church that distributed Orange Sunshine, paid for Timothy Leary’s prison escape and tried to buy Clipperton Island for an LSD nation.Mon, 02 Nov 2026 00:00:00 GMTHistoryhttps://www.mrheretic.com/clipperton-island-historyhttps://www.mrheretic.com/clipperton-island-historyClipperton Island in the Pacific: a Mexican garrison abandoned during the revolution, a lighthouse keeper who crowned himself king and 11 survivors in 1917.Fri, 30 Oct 2026 00:00:00 GMTHistoryhttps://www.mrheretic.com/lsd-cia-army-tusko-elephanthttps://www.mrheretic.com/lsd-cia-army-tusko-elephantWhat LSD is, who invented it, what the CIA and the army did with it, where it is legal, and what the phase 3 trials of 2026 showed. With the sources attached.Wed, 28 Oct 2026 00:00:00 GMTHistoryhttps://www.mrheretic.com/2010/11/movin-on-up.htmlhttps://www.mrheretic.com/2010/11/movin-on-up.htmlSurvey farms, bots that pass attention checks and people who say they drive nuclear subs. What online sample looks like in 2026, and what moving up would take.Sun, 25 Oct 2026 00:00:00 GMTResearch & marketinghttps://www.mrheretic.com/what-happened-to-nftshttps://www.mrheretic.com/what-happened-to-nftsWhat an NFT is, how blockchain works, why people paid millions for pictures in 2021 and what happened to NFTs after the crash. Explained in plain English.Thu, 22 Oct 2026 00:00:00 GMTTechnologyhttps://www.mrheretic.com/citroen-boulanger-sabotagehttps://www.mrheretic.com/citroen-boulanger-sabotageCitroën boss Pierre-Jules Boulanger built T45 trucks for the Wehrmacht with the oil dipstick mark set too low. Was he a collaborator, a hero or just smart?Tue, 20 Oct 2026 00:00:00 GMTBusiness & workhttps://www.mrheretic.com/996-working-hour-systemhttps://www.mrheretic.com/996-working-hour-systemThe 996 system means working 9 a.m. to 9 p.m., six days a week. Where it came from, what Jack Ma said, why China banned it and why US startups now praise it.Sat, 17 Oct 2026 00:00:00 GMTBusiness & workhttps://www.mrheretic.com/2011/01/participation-is-not-engagement.htmlhttps://www.mrheretic.com/2011/01/participation-is-not-engagement.htmlLikes, engagement rate and survey completes measure participation. Real engagement is people giving you time nobody paid for. How to tell the two apart.Wed, 14 Oct 2026 00:00:00 GMTResearch & marketinghttps://www.mrheretic.com/motivational-books-worth-readinghttps://www.mrheretic.com/motivational-books-worth-readingWhich motivational books are worth reading and which should you skip? What research says about affirmations and grit, plus a short list of books that hold up.Mon, 12 Oct 2026 00:00:00 GMTThinkinghttps://www.mrheretic.com/nokia-ads-treat-customers-like-idiotshttps://www.mrheretic.com/nokia-ads-treat-customers-like-idiotsIn 2019 Nokia pitched its phones as orange juice that gets fresher every day. Behind the baffling ads was a good promise. Why nobody got it, and the lesson.Fri, 09 Oct 2026 00:00:00 GMTResearch & marketinghttps://www.mrheretic.com/2009/11/submariners-in-space.htmlhttps://www.mrheretic.com/2009/11/submariners-in-space.htmlWhy digital transformations fail: the crew, incentives and tools stay the same and only the label changes. From Kodak to AI task forces, and what works.Wed, 07 Oct 2026 00:00:00 GMTResearch & marketinghttps://www.mrheretic.com/critical-thinkinghttps://www.mrheretic.com/critical-thinkingWhat is critical thinking? A plain definition, two uncomfortable examples, the questions I use every day, and why schools still struggle to teach it.Sun, 04 Oct 2026 00:00:00 GMTThinkinghttps://www.mrheretic.com/2010/05/you-killed-market-research.htmlhttps://www.mrheretic.com/2010/05/you-killed-market-research.htmlMarket research isn’t dying of AI or small budgets. Researchers, agencies and clients are killing it with cheap sample, long surveys and reports nobody reads.Thu, 01 Oct 2026 00:00:00 GMTResearch & marketing